META AI APPLICATIONS: 6 KEYS AI FEATURE META IS FOCUSING ON FOR 2025
Meta officially launched its first standalone artificial intelligence (AI) application, Meta AI, on April 29, 2025, at the LlamaCon event. Built on the Llama 4 large language model, this application is now available on both Android and iOS, including in Vietnam.
Meta AI is a chatbot developed by Meta (the parent company of Facebook, Instagram, WhatsApp, etc.), powered by Meta’s proprietary Llama large language model. Simply put, Meta AI is a tool that enables natural interactions with computers using natural language, just like you’re chatting with a friend.
In 2025, Meta’s AI has become a central focus in its technology development strategy. With over 70 million internet users, Vietnam is considered one of Meta’s important strategic markets for accelerating AI adoption. Let’s explore the 6 keys AI feature Meta is prioritizing this year with WGLOBAL AGENCY!
1. Meta AI – A New Generation Virtual Assistant Supporting Vietnamese
At the Meta APAC Press Day 2025 event, Meta representatives announced six AI areas that will be prioritized for strong development in Vietnam. These features aim not only to enhance user experience but also significantly impact advertising, commerce, education, and community management.
In 2025, Meta is pushing forward with the development of Meta AI, a new generation virtual assistant capable of processing and responding in Vietnamese naturally and flexibly. This marks a significant milestone, as virtual assistants have previously often only supported English or other more common languages effectively.
Meta AI is now integrated directly into popular platforms like Facebook, Instagram, and WhatsApp, assisting users in Vietnamese with information retrieval, content suggestions, caption writing, AI image creation, and more. Meta’s prioritization of localizing virtual assistant technology demonstrates its long-term commitment to the Vietnamese market, while also enabling users to easily access the power of artificial intelligence.
2. Meta AI Enhances Messaging Experience with Llama 4
Meta Llama 4, Meta’s latest language model, is currently being applied to its messaging system, making communication more convenient for users. Notably, features like automated reply suggestions and content recommendations in Messenger have been revamped, now offering better Vietnamese support thanks to the advancements of Llama 4.
Beyond simply “replying to messages,” Meta’s AI is transforming into a “virtual companion” that can understand conversation context, personalize responses, and support users in various situations. Meta’s ability to integrate AI into messaging opens up significant potential for businesses using Facebook to interact with customers.
3. Integrating AI into Advertising – Optimizing Campaign Performance
In the digital advertising sector, Meta’s AI is used to automate campaigns and allocate budgets effectively. Thanks to powerful machine learning models, Meta’s advertising system can:
- Analyze user behavior in real-time
- Predict conversion likelihood
- Suggest precise target audiences
- Personalize ad content for each customer segment
Advertisers in Vietnamese advertisers can now access powerful optimization tools with just a few clicks. AI helps them save time and budget while simultaneously increasing conversion rates. Moreover, with its enhanced understanding of Vietnamese, Meta’s AI in advertising will minimize the risk of contextual discrepancies, thereby increasing message effectiveness and driving stronger sales.
4. Meta’s AI-Powered Content Creation Tools
One of the highlights of Meta’s AI is its strong support for content creators. In 2025, Meta continues to improve AI tools on Instagram and Facebook. Meta Business Suite can now assist users in generating captions, editing photos, compositing backgrounds, or creating images from text (text-to-image).
Users can now input descriptions in Vietnamese and receive corresponding images within seconds. This feature is particularly useful for marketers, amateur designers, or online shop owners who need to produce a large volume of digital content while ensuring creativity and aesthetic appeal.
5. Applying AI to Security and Content Moderation
Meta’s AI also plays a crucial role in maintaining a safe online environment. In 2025, Meta continues to upgrade its tools for detecting violating content, scams, hate speech, and more, in Vietnamese. This ensures more accurate and timely content moderation.
AI can automatically scan posts, images, videos, and comments, identify potential harm, and send alerts to users or the moderation team. This effort is not only technological but also demonstrates Meta’s social responsibility in the Vietnamese market – a market with extremely rapid digital content growth.
6. Building High-Quality Vietnamese Datasets from Meta’s AI
One of Meta’s important and long-term directions is investing in building high-quality Vietnamese datasets. This is considered a prerequisite for all the aforementioned AI features to accurately and naturally understand, process, and respond in Vietnamese.
Meta is collaborating with experts, educational organizations, and technology companies in Vietnam to collect and process language data from real-life contexts, including standard Vietnamese and regional variations. This helps AI grasp emotional nuances, diverse expressions, and cultural aspects unique to the Vietnamese people.
When the training data is sufficiently robust, AI will not only “know” Vietnamese but also “understand” Vietnamese, thereby enhancing user experience and expanding practical applications in various fields such as customer service, education, and e-commerce.
Conclusion
With a comprehensive investment strategy in Meta’s AI throughout 2025, Meta is asserting its leading position in the technology race in Vietnam. AI is permeating every aspect of users’ and businesses’ lives. With its unique features and multi-platform integration capabilities, Meta AI will undoubtedly become an essential tool for marketers and consumers in the future. Have you tried this application yet? Let’s discuss it with WGLOBAL AGENCY!
