FACEBOOK AD IMAGE SIZES 2025: The Complete Guide for High-Performing Campaigns

Posted by: WGlobal
Categories: Digital Marketing
Posted: 17/09/2025

At WGLOBAL AGENCY, we know that in Facebook advertising, compelling content and smart budgeting are not enough. Choosing the right Facebook ad image sizes in 2025 is critical to ensure clear visuals, proper layout, and maximum campaign performance.

Why Using the Correct Facebook Ad Sizes Matters?

Each placement – Feed, Stories, Reels, Carousel, Marketplace – requires specific image ratios and dimensions. Using the wrong size risks blurry visuals, cropped details, and lower engagement.

By following the recommended sizes, you will:

Ensure crisp, professional visuals
Improve Click-Through Rates (CTR)
Gain better ad delivery from Facebook’s algorithm, lowering costs

Facebook Ad Image Sizes 2025 — Detailed Guide for Every Format

1. Single Image Ads

This is the most common ad format on Facebook. It displays one image with a short, clear message, making it ideal for simple campaigns such as brand awareness or driving traffic to a website.

Recommended size: 1200 × 628 px
Aspect ratio: around 1.91 : 1
Design notes: Choose high-resolution images, keep the focus on the main product or message, and avoid heavy text overlays. Facebook may limit the reach of ads with too much text.

2. Video Ads (Thumbnail Image)

Video Ads help tell stories with motion and sound, creating stronger emotional connections. The thumbnail image plays a critical role in encouraging users to watch the video.

Recommended size: 1200 × 675 px or 1280 × 720 px
Aspect ratios: 16:9, 4:5, or 1:1
Design notes: Use a bright, eye-catching thumbnail that relates to the video content. Test multiple aspect ratios to see which one resonates best with your target audience.

3. Carousel Ads

Carousel Ads allow you to display 2 to 10 images or videos within a single ad unit. This format is highly effective for showcasing product collections, multiple features, or sequential storytelling.

Recommended size: 1080 × 1080 px
Aspect ratio: 1 : 1
Design notes: Maintain consistent style across all carousel cards. The first card is the most important—make it engaging to encourage viewers to swipe through.

4. Collection Ads

This format is designed for an immersive mobile shopping experience. A cover image or video leads viewers to a collection of product images below.

Cover image size: 1200 × 628 px
Product image size: 1080 × 1080 px
Design notes: Make the cover visual engaging and inspiring, while product images should be clear and simple with minimal backgrounds. Highlight pricing or promotions when appropriate.

5. Stories Ads

Stories Ads take over the full screen on mobile and disappear after 24 hours. They’re perfect for creating urgency, limited-time offers, or time-sensitive updates.

Recommended size: 1080 × 1920 px
Aspect ratio: 9 : 16
Design notes: Place logos and CTAs within the safe zone to avoid being hidden by Facebook’s interface. Keep the text short and impactful, with high contrast visuals for better readability.

6. Reels Ads

Reels Ads leverage the booming trend of short-form video content on Facebook and Instagram. They are designed to maximize reach and virality, especially among younger audiences.

Recommended size: 1080 × 1920 px
Aspect ratio: 9 : 16
Design notes: Capture attention within the first 1–3 seconds. Use trending sounds or music to boost engagement, and always create vertical video content for the best mobile experience.

7. Marketplace Ads

Marketplace is where users actively search and shop for products. Ads placed here reach customers with real purchase intent.

Recommended size: 1200 × 1200 px
Aspect ratio: 1 : 1
Design notes: Use clear, realistic product photos with good lighting and clean backgrounds. Showing price or promotional offers directly on the image can help increase conversion rates.

Detailed Design Best Practices

Safe Zone: Place logo, text, and CTA away from edges to avoid interface overlays obscuring messages.

Text Overlay < 20%: Keep text minimal to avoid reduced reach. Use bold, readable fonts.

High Resolution: Ensure images are sharp on all devices—no pixelation or blur.

Optimized File Size: Compress without losing visual quality; use appropriate formats like JPEG or PNG.

Color & Brand Consistency: Use your brand’s visual identity consistently; choose backgrounds that don’t distract.

Preview on Multiple Devices: Check how your ad displays on mobile and desktop to ensure no unwanted cropping.

A/B Testing: Create multiple image versions with different visuals, colors, headlines to find top performers.

Tools for Creating Optimized Ad Images

To design Facebook ad images with the correct dimensions and ensure they are truly engaging, you need more than just understanding the technical specifications – you should also make use of supporting tools. These tools help you easily create sharp, optimized visuals without requiring advanced design skills. Below are some popular options you can explore:

Canva: Offers a rich template library, including Facebook Ads presets with pre-set dimensions.
Adobe Photoshop: Highly flexible, best suited for those familiar with professional graphic design.
Figma: Ideal for team collaboration, allowing synchronized design across multiple formats.
Crello: Simple interface with a wide variety of attractive presets.
Facebook Ads Manager: Includes quick editing tools and direct image/video previews before running campaigns.

WGLOBAL AGENCY – Your Partner in Optimizing Facebook Ad Campaigns

Many Facebook ad campaigns face issues due to incorrect image sizes, poor display quality, or cropped visuals—problems that directly affect user experience and return on investment. If you’re not confident in design or campaign optimization, let WGLOBAL AGENCY be your trusted partner with professional support: