THINGS YOU NEED TO KNOW ABOUT REEL ALGORITHM

Currently, Meta wants to encourage users and businesses to post more Reels to reach more users, and this is also a golden opportunity for many businesses to reach users. So how can you make use of Reels for effective communication? Let WGlobal – the leading advertising agency in Huế help you gain an advantage in this communication race by understanding the Reel algorithm!

What is the Reel Facebook algorithm?

The Facebook Reel algorithm is not just a closed set of rules determining the appearance of content but also shapes the online experience of users. Known for the concept of “personalized ranking”, the algorithm not only simply scores each post, ad, or Reel, but also captures emotions, interests, and individual interactions. The result is that each time the news feed is refreshed, it’s not just a chronological order, but a unique journey, immersed in the diverse world of content that you have interacted with and enjoyed.

How does the Facebook Reel algorithm work?

Three key points that Meta measures when ranking posts

Meta has chosen the personalized approach with an upgraded ranking algorithm since 2023. Three main factors beat out other posts:

Content Creator:  

Facebook is not only a place to connect you with content but also the “home” of people you care about. The Meta algorithm focuses on the posts, showing posts from accounts, groups, or pages that you regularly interact with. It is a window into the worlds you have chosen to be a part of.

Favorite Content-Type:

Sometimes, the world is just a timeline, and Meta understands that. If you’re interested in videos, your timeline will be filled with great videos. Your interaction preferences determine the content displayed – images, text, or videos, Meta knows how to make everything reflect your personality.

Highlighted Interaction:

Personalized experience is not just about your choices but also about interaction. Facebook not only prioritizes posts with many likes and comments but also considers the origin of the interaction. Posts from people you frequently connect with, groups, or pages you like will appear first.

Update the Facebook Reel algorithm at the beginning of 2024

High-Quality Content and Value

Reels are not just about filming and posting, but also about making every moment special. Facebook encourages entertaining content, engaging, and trending. Make your videos a journey into the world of creativity, ensuring they also provide value to the viewers. 

Adjusting to Fit the Trends

Facebook is not just a place for connection, but also a stage for standout ideas. Embrace trends, from challenges to new expressions, to attract attention and interaction. Reels will become more appealing when they are truly lively and contemporary.

Enhance Video Quality

Utilizing integrated tools such as text, filters, and effects is an excellent way to make your video stand out. This flexibility not only creates uniqueness but also provides opportunities for maximum personalization.

Vertical Video and Music

Reel’s algorithm particularly favors vertical video format and music. Ensure your video is optimized for an enjoyable mobile experience and use music to evoke emotions and intimacy.

Things we need to avoid:

Resolution and Blur: Blurred or low-resolution video will lose its professionalism and appeal.

Logos and Branding: Avoid logos or branding from other platforms, keep your video as a separate work.

Horizontal Format: Reel communicates best through vertical video format, avoid using the horizontal format to ensure an optimal experience.

6 Strategies to Help Your Reel Videos Trend Easily

Understanding Customer Needs and Preferences:

To get your Reel videos trending, first focus on understanding your audience’s needs and preferences. Facebook prioritizes meaningful stories and valuable content. Create content that users want to share and take the time to enjoy. This requires businesses to dig deep into customer research and understand their behavior and preferences.

Understanding your audience’s needs and preferences not only helps create engaging content but also increases engagement. Ask questions, engage in community conversations, and follow trends to get a detailed, authentic look at your target audience.

Build Accurate and Unique Content:

Accuracy and uniqueness are the keys to attracting the Reel algorithm. Facebook values authenticity and investment in content production. Avoid copying and keep the “sovereignty” intact with the following tips:

Write Clear Titles:

• A precise and clear title will attract viewers. Avoid using catchy or misleading titles.

Be Honestly:

• Speak simply and honestly. Avoid sensationalism, exaggeration, or lying.

Using Integrated Tools:

• Built-in tools like creative text, filters, and unique effects will help your videos stand out. This versatility not only creates uniqueness but also offers the opportunity for maximum personalization.

Content to Avoid:

Dangerous or Violent:

• Content that may affect community safety should not appear.

Exaggeration and Fraud:

• Avoid unrealistic descriptions, inaccurate information, fraudulent financial statements, or methods of getting rich.

Original and Low-Quality Content:

• Produce quality and original content, and avoid copying from other sources.

Wrong information:

• Make sure the information you share is accurate and does not create misunderstandings.

Actively Interact with Viewers

The Facebook algorithm values existing relationships, and positive engagement with viewers is like opening a relationship bouquet. When a customer comments, show listening and respect by responding quickly. Not only does this strengthen the relationship, but it also increases the likelihood of future engagement with your posts. Each response is a positive signal, helping the algorithm prioritize your content recommendations.

Encourage Discussion and Sharing

Facebook values content that sparks discussion and sharing. Create content that encourages your viewers to discuss and share your article, increasing its value in the eyes of the algorithm. To achieve this, stimulate discussion through engaging questions, unique opinions, and exploration of hot topics. Facebook has confirmed that the highly discussed post will undergo “collision action logic”, helping it reappear for users.

Publishing the Post at the Right Time

Although algorithms can make your content “live” even when users are not online, the level of interaction is still a determining factor. Posting at a time when there are more online viewers increases the chance of attracting attention.

Understand the activity schedule of your target audience and share videos at the moments when they are frequently connected. This way, when the video appears, it will encounter a large number of potential viewers who are likely to interact.

Don’t Ignore Post Status

The principle of “less is more” is not just a slogan, but also a powerful strategy when it comes to post status. Sometimes, a simple text without accompanying images, videos, or links can attract more attention than other formats.

According to the latest research from Hootsuite, on average, post status achieves the highest interaction rate. A 0.11% interaction rate compared to 0.12% for photo posts, 0.08% for video, and 0.04% for link posts. This proves that simplicity can sometimes be the key to interaction and the spread of your content.

By implementing these strategies correctly, you not only optimize the timing of Reel video appearances but also make them unique and appealing, facilitating interaction and sharing from the online community.